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For stay owners across India

Launch your stay website.
Get direct bookings.
Upgrade when you grow.

Start free with your own Rukiye Zara-powered booking website. Upgrade for channel manager, team access, GST reports, custom domain, and your own payment gateway.

Launch freeCompare plans
🏭
Startup India · DIPP154513 View ↗
🏆
Goldman Sachs Top 100 Women-Led Startup
🏫
IIMB NSRCEL Cohort
As seen in
Business Standard
ANINEWS
Plans

Start free. Upgrade when ready.

Growth, Pro, and Elite are billed quarterly, per property.

Start here
Starter
₹999 / mo
₹0/ month
Save 100% · No plan fee

Get a live booking website today — no payment gateway setup, no upfront fee. We only earn when you do.

  • ✓Your stay website — e.g. brandname.normals.in
  • ✓Select from free theme library
  • ✓Site personalization
  • ✓No payment gateway registration
  • ✓iCal calendar sync
  • ✓Manage reservations
  • ✓Review management
  • ✓Guest email and SMS verificationGuests verify their email and mobile number when they sign up to book on your website.
  • ✓Rukiye Zara branding
  • ✓Limited time: 2.5% commission on bookings through websiteWe handle all payment infrastructure — no Razorpay or Cashfree registration needed.
  • ✓Earnings dashboard
  • ✓Refunds and adjustments support
  • ✓Self-serve and email support
Launch free
Most popular
Growth
₹1,998 / mo
₹999/ month
Save 50% · ₹2,997 / quarter

Channel manager included — no separate subscription. Sync across OTAs and manage everything in one place.

  • ✓Everything in Starter
  • ✓Limited time: 1.5% commission on bookings through websiteChannel manager costs are covered in your plan — commission applies on direct website bookings only.
  • ✓6 room categories included · 7–15 at ₹69/mo per listingNeed more? Add listings at ₹69/listing/month across all paid plans.
  • ✓Channel manager included
  • ✓Import Airbnb listing
  • ✓Real-time rate and inventory sync
  • ✓Connect up to 4 channels
  • ✓Team management — 2 people
  • ✓Detailed earnings, OTA-wise
  • ✓Reopen room on early checkout
  • ✓Priority support
Start Growth
Full control
Pro
₹5,198 / mo
₹2,599/ month
Save 50% · ₹7,797 / quarter
Saves ₹5,000+/month vs Growth at ₹3L+ booking volume

Zero commission, unlimited channels, and full brand control. The plan that pays for itself.

  • ✓Everything in Growth
  • ✓Remove Rukiye Zara branding
  • ✓No commission
  • ✓GST reports5% and 18% GST reports with clear taxable amounts and reservation counts — everything you need to fill your GST forms
  • ✓Detailed reservation data
  • ✓Walk-in reservationsRecord offline reservations in the system — no more Excel or notes app
  • ✓Reservation notes per booking
  • ✓Unlimited channels
  • ✓Team management — up to 4 people
  • ✓Dedicated support
Start Pro
Coming soon
Elite
₹7,998 / mo
₹3,999/ month
Save 50% · ₹11,997 / quarter

Your property runs itself. AI handles bookings, guest communication, and revenue optimisation.

  • ✓Everything in Pro
  • ✓User-specific coupons
  • ✓Same-day time-based discount on OTAsAutomatically drops your OTA price as check-in approaches to fill empty nights
  • ✓Team management — no restriction
  • ✓AI personal booking assistant on siteAnswers guest queries and converts browsers to bookings automatically
  • ✓Detailed user data
  • ✓Customer journeySee exactly how guests found you, what they clicked, and where they dropped off
  • ✓Advanced operational control
  • ✓In-app messaging
  • ✓Founder-led support
  • ✓Quarterly feature vote access
Join waitlist

Elite is not available yet — join the waitlist and we’ll reach out when it launches.

Pro & Elite · one-time fee

Custom domain & own payment gateway

Pro & Elite

Custom domain & own payment gateway

Your domain. Your payments. Your brand.

Pro or Elite plan required

  • ✓Custom domain — e.g. yourstay.com
  • ✓Connect your own Razorpay or Cashfree account
  • ✓Partial payment enabled for guests
  • ✓Setup and DNS handled with our team
One-time fee
₹2,499

₹2,499 once per property — no monthly or quarterly charge

One-time payment per property. Never billed again for this setup.

More add-ons

Messaging, reputation, and pricing tools — on top of any plan.

Available now

Reputation management

Get reviews in one place, analyze feedback, and use AI-based auto responses.

Coming soon

WhatsApp suite messaging

Marketing or utility messaging on WhatsApp.

Coming soon

In-app messaging

Chat with your customers in one place.

Coming soon

Smart pricing

Pricing based on trends, data, and season.

The problem

What's broken in existing hospitality SaaS?

1

Too complicated to start

Most hotel systems are built like heavy dashboards. They need demos, onboarding calls, long setup, training, and constant support before a property can even go live.

Rukiye Zara changes this: Launch your stay website in minutes, add your rooms, update rates, and start sharing your direct booking link instantly.

2

Expensive before you earn

Traditional hospitality software usually asks properties to pay monthly before they know whether the system will bring any value. For small homestays, villas, hostels, and boutique stays, this creates hesitation.

Rukiye Zara changes this: Start free. Pay only when confirmed bookings happen. Upgrade only when you need more control.

3

Built for management, not direct bookings

Many systems focus only on operations, inventory, or OTA syncing. But they do not help the property build its own brand, own website, or direct booking channel.

Rukiye Zara changes this: Every property gets its own booking website, direct booking engine, and shareable link for Instagram, Google, WhatsApp, and guests.

4

Features are locked behind complexity

Channel managers, custom domains, payment gateway setup, team access, GST reports, and walk-in reservations are often scattered across different tools or require complicated plans.

Rukiye Zara changes this: Start with the essentials. Add channel manager, team access, GST reports, custom domain, walk-in reservations, and your own payment gateway as you grow.

Why Rukiye Zara

We're not a software
company that entered
hospitality.

🏨

We are the host.

Rukiye Zara started as a property. We have been on your side of the front desk. We know the 11pm panic. We built this to fix our own problems first.

🕐

Software should work for you, not the other way around.

Other tools make you fit their structure. We adapt to how you actually run your property. You set the rules — we handle the infrastructure.

📋

No clutter. Only what stays need.

We removed everything that adds complexity without adding value. Clear inventory, direct bookings that work, GST-ready reports, hassle-free operations.

🚪

Exit with zero drama.

Don't want to continue? No question marathon. No retention calls. Just a tiny piece of feedback, and you're free to go.

“The platform should work for you — not the other way around. Your property, your rules, no restrictions from us.”
Safiya — Founder, Rukiye Zara4+ years in boutique hospitality · Goldman Sachs Top 100 · IIMB NSRCEL
Questions

Things hosts usually ask us
before they sign up.

Yes. Starter has no monthly fee. Launch your booking website for free with a limited-time 2.5% commission on confirmed bookings received through your website.
Yes. Starter, Growth, Pro, and Elite are all per property. Growth, Pro, and Elite are billed quarterly per property.
No. Starter does not require payment gateway registration. You can launch, take booking requests, and manage reservations without setting up your own gateway.
Custom domain is available on Pro and Elite, as a separate one-time add-on — ₹2,499 per property for custom domain and your own payment gateway together.
Yes. Growth includes channel manager with up to 4 connected channels. Pro and Elite include unlimited channels.
Starter includes a limited-time 2.5% commission on confirmed bookings received through your website. Growth includes 1.5%. Pro and Elite have no commission. Payment gateway charges, if applicable, are separate.
We have a focused team and build only what small stay operators actually need. Starter is free to launch. Paid plans stay honest — no enterprise overhead passed on to you.
Most tools were built for large hotels and scaled down badly — three dashboards for one booking, desktop-only refunds, buried fees, and GST reports that do not hold up. We built for homestays, villas, and boutique stays that need one place to run direct bookings and operations.
Growth, Pro, and Elite are billed quarterly and payments are non-refundable. You can choose not to renew at the end of any quarter — no retention calls.
On Pro and Elite, one page shows taxable income at 5%, taxable income at 18%, and total tax payable — designed for Indian stays by people who have filed these returns themselves.
Yes — reservations, guest details, team updates, earnings, and more are available in our mobile app.
Homestays, villas, hostels, boutique hotels, and independent properties with one address and a host who needs things to work at 11pm — not tools built for 500-room chains.
Starter is not real-time and is not the most advanced integration — iCal sync can have a short delay at peak times. But to get started with your own live booking website, it is the best option. Once you have enough booking revenue and guests are booking through your site, explore Growth, Pro, and Elite — they include a channel manager that is more real-time and prevents double bookings in a much better way.
iCal is a reasonable starting point — it syncs basic availability but that is where it stops. It gives you no guest data, no booking details, and no rate control. It also has a sync delay, which means the same room can get booked twice before calendars update across platforms. A channel manager updates in real time, manages rates centrally, and tells you exactly who booked and from where. iCal is for getting started. Paid plans are for growing.
Yes — if something went completely wrong on our end, we will review the situation and process a refund within 7 working days.
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Start free with your Rukiye Zara-powered booking website. Upgrade only when you need more control.

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