We do not believe in simplicity. We believe in depth, in stories, in themes that carry culture and heritage. A space should not just look beautiful, it should feel like you—real, raw, and full of meaning. Being real is not a trend. It is strength. In a world full of noise and repetition, authenticity speaks the loudest. Let your space reflect your roots, your dreams, and everything you stand for.
Do not be simple. Be real. Be unforgettable.
A tech professional with an undying wanderlust, Safiya's journey began with a dream to combine travel with entrepreneurship. Her first venture - a Pinterest-inspired terrace penthouse with green and boho vibes - became an instant success. With her tech background and passion for hospitality, she now helps other hosts elevate their hosting game, serving as the backbone of the hosting community while creating unforgettable spaces for travelers through Rukiye Zara.
From a small village to becoming a web developer in the corporate world, Sandeep's journey is one of determination and vision. His experience in sourcing unique items laid the foundation for Rukiye Zara. Recognizing the gap in host support services, he shifted focus from property management to empowering hosts. His mission is to create a unified platform where carefully curated spaces meet travelers, while helping hosts reach their full potential.
Sourced Upcycled products, designed and decorated the place ourself and it was an instant success.
Officially registered our company and expanded to Jaipur with a new 8 bedroom luxury villa property.
Extended our presence to Gurgaon with a new 4 bedroom luxury floor property having a dramatic decor.
Launched another stunning 4-bedroom villa in Gurgaon, marking our return to the city with a turkish boho fusion theme
Started developing our own platform to help the hosts to manage their properties and reach guest who are looking for memorable stays
Launched the first version of Rukiye Zara platform - where every stay is perfect and every host is exceptional
Creating a curated marketplace where guests find their perfect stays without endless scrolling, and hosts get the platform they deserve
We believe hosts who design their spaces with care, infuse them with character, and nurture their unique identity deserve a platform dedicated solely to them. Through Rukiye Zara, these passionate creators finally get the visibility and recognition they deserve.
We are ending the endless scroll. For guests with a taste for boutique stays, we have created a sanctuary where every property is carefully curated, thoroughly vetted, and guaranteed to provide an aesthetically pleasing and immersive experience.
“Every stay is curated. Every host is exceptional. Every experience is memorable.”